---
title: "From Idea to Prototype: The Impact of Kffein's R&D Fridays"
description: "Discover Kffein's R&D Fridays: how weekly innovation sessions turn creative ideas into real prototypes—WebGL, AR, AI, and more."
url: "https://kffein.com/en/from-idea-to-prototype-the-impact-of-kffeins-r-d-fridays"
date_modified: "2026-09-24T15:41:16-04:00"
---

 *Version française : [De l’idée au prototype : l'impact des Vendredis R&D de Kffein](https://kffein.com/fr/de-lidee-au-prototype-limpact-des-vendredis-r-d-de-kffein)*

# From Idea to Prototype: The Impact of Kffein's R&D Fridays

## Innovation: A Pillar of Kffein's Culture

At Kffein, innovation is at the heart of our identity. It represents everything we do to bring new ideas to life. This innovation is rooted in our entrepreneurial spirit and our commitment to using cutting-edge technologies.

As a driver of progress and success, innovation not only pushes us to surpass ourselves, but also strengthens our cross-disciplinary collaboration. This shows in how we use technology and in the way we approach every project.

To further fuel this culture of innovation, we revamped our weekly schedule to let the whole team get actively involved.

## R&D FRIDAYS AT KFFEIN: TIME DEDICATED TO PROTOTYPE DEVELOPMENT

We now dedicate every Friday afternoon to research and development (R&D). It's proof of our commitment to continuous growth and exploring new avenues in the digital space.

### How does it work?

During these four-hour sessions, we set aside our ongoing projects and dive into an innovation process as a team. Guided by a technology roadmap, everyone explores their own interests and areas of expertise, helping to boost our creativity and efficiency in finding innovative solutions.

### Does everyone work on their own?

No, that's not the goal! We actually encourage the formation of multidisciplinary teams. After an ideation exercise, teams collaborate to build prototypes.

### What happens to the prototypes?

We make it a point to document our prototypes' progress throughout their development. The results, along with the challenges encountered, are shared with the rest of the Kffein team during internal presentations. We then hold a demo session on the last Friday of every month.

### Demo sessions? Tell me more.

Demos are a chance to showcase the work done during R&D Fridays. This can be a work in progress or a finished prototype. New ideas regularly emerge from earlier experiments. This dynamic lets the team challenge itself while staying true to the agency's supportive, playful, and educational spirit.

It's by allowing ourselves to fail that we can experiment differently, keep improving, recognize the limits of certain technologies, and learn from our experiences.  

We sometimes invite clients to these sessions to show them our progress. These Q&A-style interactions are the perfect opportunity to present our prototypes and gather feedback from the team.

### So, what have you been innovating on?

Our recent research and prototypes include work on:

- WebGL with [threejs](https://threejs.org/) and [tresjs](https://tresjs.org/)
- 3D with [blender](https://www.blender.org/)
- AR with [tiktok](https://www.tiktok.com/), [instagram](https://www.instagram.com/), and other filters
- AI on [Craft CMS](https://craftcms.com/)
- CSS, implementing a unique and scalable responsive strategy

### We want to see!

Some of our prototypes remain confidential for now. But others—more visual ones that showcase our vision and approach—will be published on our blog soon, in detailed articles.

"We're proud to have taken the leap and organized ourselves to dedicate time to R&D," says Guillaume Tomasi, innovation lead. "We'd wanted to do this for a long time, and we finally gave ourselves the means to make it happen. The team is genuinely happy to have a half-day before the weekend to dive into innovation. These afternoons are all about fun, inspiration, and passion."

### I'm interested!

Want to know more about our innovation afternoons? Curious to see the prototypes our team has developed? Or maybe you're considering a collaboration to bring these innovations into your own digital strategies? Those are all great reasons to get in touch with us!