--- title: Association des camps du Québec description: "Since 2018, Kffein has supported the Quebec Camps Association (ACQ) in its digital transformation (Craft CMS & Zoho CRM)." url: "https://kffein.com/en/projects/association-des-camps-du-quebec" date_modified: "2026-11-02T10:42:50-05:00" --- *Version française : [Association des camps du Québec](https://kffein.com/fr/projets/association-des-camps-du-quebec)* # Project: Association des camps du Québec **Eight years of digital transformation supporting camps across Québec.** The ACQ needed tools that could match its mission. Kffein built, step by step, the digital ecosystem that now supports all of its operations. - **Client:** Association des camps du Québec - **Category:** Digital Transformation - **Year:** Since 2018 - **Website:** ## A Lasting Digital Transformation, 7 Years in the Making Since 2018, Kffein has accompanied the Association des camps du Québec (ACQ) through its digital transformation. From a complete website overhaul on Craft CMS to implementing a Zoho CRM that interfaces with its internal tools, every phase of the project unifies operations and simplifies day-to-day management. ## Context The ACQ plays a central role in Quebec’s summer and day camp ecosystem—supporting, training, and certifying hundreds of organizations across the province. As its activities grew and mandates diversified, new digital needs emerged: optimizing member management, simplifying internal processes, and delivering a smooth online experience to families, camps, and partners. On top of these challenges, the organization faces strong seasonal demands: certification, recruitment, summer operations, and membership renewals—all of which require reliable tools and careful planning. ## Challenges The ACQ operates in an environment shaped by major critical periods (certifications, registrations, recruitment, and membership renewals), which demands reliable tools and a carefully planned product roadmap to ensure full availability at the right moment, without ever disrupting operations. Our work aims to: - Modernize and connect the digital ecosystem - Centralize member, camp, event, and certification data - Build operational tools aligned with real field needs - Automate processes to improve efficiency - Provide long-term strategic and operational support ## A structured vision, deployed over multiple years - **2018** - Recruitment platform Implementation of a recruitment platform to centralize applications and simplify the hiring process for member camps. - **2019-2020** - Website redesign Complete redesign of campsquebec.com on Craft CMS, integrating a camp search engine to showcase the member directory and help parents in their search. - **2020-2021** - Member area creation Development of a member area allowing the association to better equip and communicate with its members. - **2021-2024** - Certification platform Implementation of a certification tool to optimize compliance processes and audit tracking for members. - **2022-2024** - Zoho CRM implementation Integration of the Zoho suite to centralize member data, improve interaction management, and automate key communications. - **2023-2025** - Process optimization and automation Interconnection of the various tools and creation of automation processes to optimize internal management and association operations. ## Key features delivered - Member portal: recruitment portal, certification mobile app - Three search engines: camps, jobs, professional tools - Decision tree to help families choose a camp - Compliance tools (offline mode, CRM synchronization, field audit) - Zoho CRM interconnected with internal platforms - Marketing automations: memberships, renewals, registrations, events - Craft CMS / PWA architecture, hosted on DigitalOcean + Cloudflare Un écosystème complet - Craft CMS logo - Zoho CRM Logo - Zoho Forms logo - Zoho Campaigns Logo - Zoho Analytics Logo - Intuit Quick Books logo - PWA Logo - Zoho Flow Logo - Zoho Logo Empowering the ACQ to drive its own transformation ### Craft CMS A flexible and scalable web platform chosen for the site redesign. Its modular structure makes it easy to manage content and adapt the site to the organization's evolving needs. ### Zoho CRM The core of the ecosystem, centralizing all member data—memberships, certifications, and interactions—for a complete and consistent view of each relationship. ### Zoho Form Facilitates data collection at every process step (registrations, audits, and surveys) and automatically feeds data into the CRM, reducing manual entry. ### Zoho Campaign Connected to Craft CMS and Zoho CRM, it simplifies communication management and automates marketing campaigns with synchronized audience lists. ### Zoho Analytics A decision-making dashboard merging data from across all tools, giving the ACQ a global, real-time view of its activities. ### QuickBooks Automates invoicing and financial management processes, connected to the CRM and other platforms to reduce errors and improve data consistency. ### Certification PWA A progressive web app (PWA) accessible online and offline that streamlines on-site camp inspections, automatically syncs data, and provides real-time compliance tracking. ### Zoho Flow The backbone of the ACQ's digital ecosystem: connects all tools, sequences process cycles, and automates the orchestration chain to ensure operational continuity.