--- title: ASDCM description: Discover the digital platform built by Kffein for the Association of Commercial Development Corporations of Montreal (ASDCM). url: "https://kffein.com/en/projects/association-des-societes-de-developpement-commercial-de-montreal" date_modified: "2026-09-24T14:25:39-04:00" --- *Version française : [ASDCM](https://kffein.com/fr/projets/association-des-societes-de-developpement-commercial-de-montreal)* # Project: ASDCM **A digital home for an association representing the voices of over 12,000 businesses in Montréal** The ASDCM represents Montreal's business improvement districts (BIDs) in their dealings with the City and its partners. Kffein handled the full scope of this project, from concept and design through development and hosting, delivering a showcase website built to serve multiple audiences. We continue to oversee the organization’s evolution. - **Client:** Association des sociétés de développement commercial de Montréal (ASDCM) - **Category:** Brand website - **Year:** 2022 - **Website:** ## Clarity and credibility for an influential network ##### **CONTEXT** The ASDCM is the main point of contact for the BID network within theCity of Montréal and its institutional partners. To fulfill this representative role, the association needed a credible, clear, and accessible digital presence capable of reflecting the breadth of its network and centralizing information for its members, partners, and the general public. ##### **CHALLENGES** Designing a website for an association like the ASDCM requires speaking to multiple audiences simultaneously: BID members seeking operational information, institutional partners evaluating the organization's legitimacy, and business owners looking to understand how the ASDCM can help them. The platform needed to feel professional, understated, and easy to maintain for a small internal team. Our Approach ### An end-to-end mandate Kffein took ownership of the entire project: concept, design, development, and hosting. This full-spectrum approach ensured coherence across editorial vision, graphic choices, and technical architecture, with no friction between phases. ### A site structured for multiple audiences The information architecture met the distinct needs of BID members, partner suppliers, institutional stakeholders, and the general public. Each section, whether support, resources, or the BID directory, was built to quickly guide each visitor to the information most relevant to them. ### Ongoing evolution Our partnership didn’t end after the website launched. Kffein handles ongoing maintenance and evolution of the site, allowing the ASDCM to adapt its digital presence at its own pace, without relying on an internal technical team.