--- title: Mobilizing for Wetland Restoration description: Creation of an engagement and environmental awareness platform to restore wetlands in Quebec for Ducks Unlimited. url: "https://kffein.com/en/projects/canards-illimites-canada" date_modified: "2026-09-24T14:47:45-04:00" --- *Version française : [Mobilisation pour la restauration des milieux humides](https://kffein.com/fr/projets/canards-illimites-canada)* # Project: Mobilizing for Wetland Restoration **A turnkey Webflow platform to boost awareness of wetland conservation** As part of the wetland restoration initiative launched in Québec, Kffein designed a website targeting three distinct audiences. The platform, which has its own visual identity, is independently managed by the Ducks Unlimited Canada team. - **Client:** Ducks Unlimited Canada - **Category:** Webflow - **Year:** 2025 - **Website:** ## Context and challenges ##### CONTEXT The project aimed to provide concrete tools, educational content, and calls to action for three distinct audiences: citizens, elected officials, and land-use planning professionals. ##### CHALLENGES - Build a turnkey website within a tight timeline - Structure content for multiple target audiences - Deliver a clear and fluid user experience, despite a high volume of content - Give the client total editorial autonomy - Develop a platform with its own visual identity, affiliated with Ducks Unlimited Canada - Design and deliver the site using Webflow ## Our Approach Our team designed a site that is both flexible and organized, allowing the client to manage content autonomously while ensuring visual and editorial consistency. We conducted a thorough content hierarchy exercise for each audience, created page templates, built a library of reusable modules, and developed a custom pictogram set aligned with the project's new visual identity. Features Delivered ### Custom pictograms to reinforce the message A set of pictograms was developed to illustrate content in a clear and accessible way, in keeping with the project's new visual identity. ### A structured and adaptable Webflow site The site was built in Webflow using modular templates, enabling a consistent structure that can be easily replicated across all pages. ### A design that asserts the Mobilisation's identity The design was crafted to give the project a distinct identity of its own, while maintaining a subtle connection to the Ducks Unlimited Canada universe. ## What we take away The Mobilisation project is a powerful example of what a well-designed platform can bring to an environmental initiative: a clear message, flexible content management, and an engaging user experience. Built on a solid foundation, the site now allows Ducks Unlimited Canada to communicate effectively with diverse audiences and to equip citizens and professionals to protect Quebec's wetlands.