--- title: Hélice description: "Discover the interactive Hélice showcase website, designed and developed by Kffein to propel their brand into the digital space." url: "https://kffein.com/en/projects/helice" date_modified: "2026-10-19T12:26:07-04:00" --- *Version française : [Hélice](https://kffein.com/fr/projets/helice)* # Project: Hélice **A new digital identity for a tech recruitment agency that means business** When Bridge Eleven rebranded to Hélice, the recruitment agency onboarded Kffein to support with the redesign of its website. We developed an entire visual universe from scratch, complete with user-friendly navigation and Zoho integrations to support the team's day-to-day operations. - **Client:** Hélice - **Category:** Brand website - **Year:** 2023 - **Website:** ## The architecture of an experience To support Hélice through the redesign, first, we developed a complete visual universe that included colours,typography, visual components, and animation to emphasize its new positioning. We then structured content to highlight both company news and client testimonials, while focusing on people and the Hélice team, the faces at the heart of the experience. We then structured content to highlight both company news and client testimonials, while focusing on people and the Hélice team, the faces at the heart of the experience. We integrated specific features to support its daily operations: forms connected to Zoho were implemented to centralize application and contact management, seamlessly interfacing with Hélice's internal tools. ## The story behind the project A Montreal-based recruiter and headhunter specializing in the tech industry, Bridge Eleven was ready for a fresh start under a new name: Hélice. As a long-standing partner, Kffein saw this identity shift as an opportunity to propose a complete website redesign. **Key challenges** ### Supporting the transition to a new direction The updated website needed to signal a turning point for Hélice, reflecting its strategic shift while establishing a more confident, current, and cohesive online presence aligned with its ambitions. ### Visually expressing the brand's personality We sought to reflect the company's DNA faithfully through a polished, consistent, and values-aligned digital presence. Every visual choice contributes to a strong and recognizable identity. ### Making the human element shine on a digital platform The goal was to make Hélice’s attentive approach come through online. The design and user journeys were shaped around what distinguishes the brand, showcasing its attentiveness, exchange, and personalized support. ### People before processes Hélice’s recruitment practice is built on human connection and relationships, and its site needed to showcase that. The narrative was shaped around the journeys, talents, and encounters that define the work. ### Embodying brand reliability in every detail Every detail of the online experience, from tone to interactions, was considered as an opportunity to reinforce Hélice's credibility and speak directly to each of its audiences.