--- title: Think Dance description: Check out the immersive microsite that brings dance to life to the rhythm of Quebec for the “Pense Danse” campaign by Kffein. url: "https://kffein.com/en/projects/think-dance" date_modified: "2026-09-24T14:27:55-04:00" --- *Version française : [Pense danse](https://kffein.com/fr/projets/pense-danse)* # Project: Think Dance **An immersive microsite celebrating the power of dance and movement across Québec** In partnership with Featuring, Kffein designed and developed the Pense Danse microsite for Regroupement québécois de la danse. The platform houses two distinct visual identities, representing day and night, capturing the raw energy and emotion of live performances. The project took home an Awwwards Site of the Day award. - **Client:** Regroupement québécois de la danse - **Category:** Experiential website - **Year:** 2022 - **Website:** ## When Dance Comes to Life on Screen In collaboration with the agency Featuring, Kffein designed and developed the microsite for the Think Dance campaign by the Regroupement québécois de la danse. The goal was to inspire Quebecers to celebrate and discover dance, whether in the theatre, at the studio, or on their screens. The result was an immersive platform recognized with an Awwwards Site of the Day distinction. ## Context and challenges **Context** Dance is everywhere in Quebec, yet it is often perceived as a niche art form. The RQD launched the Think Dance campaign to shift that perception, encouraging Quebecers to experience, practice, and discover dance in all its forms. With Featuring leading campaign strategy and creative direction, Kffein's mandate was to translate this cultural momentum into a digital experience worthy of the campaign's ambition. **Challenges** Creating an experience that truly does justice to dance is not purely a graphic challenge. It meant designing a microsite capable of carrying two very different realities within a single interface: the raw energy of everyday practice and the singular emotion of live performance. Two worlds, two atmospheres, one coherent vision. Our Approach ### Different worlds, a shared platform The microsite [pensedanse.ca](https://pensedanse.demo.kffein.com/) is organized around two complementary visual universes. The daytime world immerses visitors in the energy of practice, evoking warmth, movement, effort, and passion. The nighttime world captures the emotion of live performance through stage lighting, intensity, and the presence of performers. This visual duality structures navigation and guides each visitor toward what resonates most with them. ### 12 artists, 12 stories Twelve Quebec artists share their talents across as many dance styles, making Think Dance a true map of Quebec's choreographic diversity. Each artist profile is crafted to be visual, rhythmic, and memorable, treated as a standalone object in its own right. ### A platform true to the campaign Kffein handled the platform’s design and development in total alignment with the visual universe of the campaign created by Featuring. The technical challenge: translating a rich, dynamic artistic direction into a web environment that performs seamlessly on mobile devices. Accolades The microsite was named Site of the Day by Awwwards on January 19, 2023, recognizing the excellence of the design and user experience delivered for this cultural campaign. In the Press